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Facebook Business Extension

This is an Integration with a Third Party Service. Other charges and fees may be required to use this extension on your Store
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Overview

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Facebook business extension makes it easy for businesses to list products and offer service appointments on Facebook and Instagram, find people likely to buy and book, and measure results.

By integrating with Facebook Business Extension, you can unlock a broad suite of Facebook business tools for your customers in the eCommerce and services verticals—experiences such as Facebook Shops, Dynamic Ads, and other business tools available across the Facebook family of apps.

Facebook Pixel The Facebook pixel is a small piece of code that goes on your website. With the pixel, you can bring back website visitors, or find new people who will likely make a purchase or become a lead.

Facebook Conversions API Conversions API is a Facebook Business Tool that lets you share key web and offline events, or customer actions, directly from your server to Facebook’s. Conversions API works with your Facebook pixel to help improve the performance and measurement of your Facebook ad campaigns.

Facebook Catalog A catalog is a container that holds information about the items you want to advertise or sell across Facebook and Instagram. You can create catalogs for different types of inventory, like products (ecommerce), hotels, flights, destinations, home listings or vehicles.

Facebook Shops Shops are an easy way for you to create a customized digital storefront across our family of apps. Your shop gives you the ability to inspire your customers and help them find the products that are right for them. Shops are simple to set up, seamless to use, load faster relative to a mobile website and are global in scale.

Instagram Shopping Instagram Shopping gives your business an immersive storefront for people to explore your best products. With Instagram Shopping, you can share featured products through your organic posts and Stories, or have people discover your products in Search & Explore.

ACCOUNT & PRICING

Facebook Business Extension is free to install and use. You will need certain accounts to enable business features across Facebook apps, including Business Manager, which you can set up during the install process if you don’t already have one, and an Instagram Business Account, which is optional but necessary for certain features.

FEATURES

  • Enable Facebook’s best business tools to grow your business, including Pixel, Conversions API, dynamic advertising, and more
  • Sell products and appointments via Shops
  • Measure and understand meaningful business outcomes
  • Easy to install and quick to start
  • Share online and offline events with Facebook

DOCUMENTATION

Below are links for developer documentation for the features described above.

Facebook Business Extension Documentation

Facebook Pixel Documentation

Facebook Conversions API Documentation

Facebook Catalog Documentation

Technical Specifications

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Seller profile

Facebook

Seller contact

E-mail

Integrator

facebook marketing api

Current Version

1.4.4

Adobe Commerce platform compatibility

Open Source (CE): 2.3 (current), 2.4 (current)

Commerce on prem (EE): 2.3 (current), 2.4 (current)

Commerce on Cloud (ECE): 2.3 (current), 2.4 (current)

Type

Stable Build

Updated

19 November, 2021

Categories

Extensions, Marketing, Advertising

Supported Browsers

Chrome, Firefox, Safari

Documentation

Installation Guides

User Guides

License Type

GNU General Public License 3.0 (GPL-3.0)

Policy

Privacy Policy

Quality Report

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Installation & Varnish Tests

Passed

Coding Standard

Passed

Plagiarism Check

Passed

Malware Check

Passed

Marketing Review

Passed

Manual Testing

Passed

All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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1.4.4:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Disable Catalog: From user feedback, they want the ability to completely disable the catalog functionality. Currently there is an option to disable the catalog collections sync but this will not stop product uploads to Facebook catalog at the time of product creation. In this release we have replaced the disable collections sync with disable catalog sync. Once this is enabled, the extension will not send any products to the Facebook catalog.

    Uninstall Extension: We have also received feedback that it is complex to uninstall the extension. To make this easier we have added a new command to do uninstall the extension.

    bin/magento module:uninstall -r Facebook_BusinessExtension

1.4.3:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    New Features:

    Sensitive Issue Form - To allow users to send us sensitive info, we created a contact form for Magento. Please make sure to use this form when you would like to send us personalized information such as your Pixel ID, External Business, etc. Link to this form can also be found on Github when choosing templates.

    Github Issue Form - Organized Github issue form so that we can streamline the process of submitting public issues to avoid any wasted time on back and forth communication. a5afc4e

    Info Page - We have implemented a new info page to allow admin users to reports issues where we can get more relevant information, like the Magento and extension version. We have two options of submitting an issue: public through Github, and privately directly to Facebook in the case of sensitive information. 0f62824

    Logger - In the new Info Page, we created buttons to get the most relevant internal logs to be copied into an issue. We also invested in trying to add/remove logging calls in the code so we will have more relevant info.

    Marketplace Installation Option: You can download and install our extension within the Magento marketplace with an account.

    Removed FB Attributes from Product Grid: Previously, repetitive FB product attributes caused a chaotic grid. We have since removed them to allow for a cleaner and more efficient design. 882c29d

    Bug Fixes:

    PII Hashing - User data being sent to the conversion API was not being hashed. Now, all user data is being hashed and logged for debugging purposes. e1d4306

    Decoupling Object Manager from FBE: We have started to de-couple object manager from FBE so there will not be as many instances of products being loaded multiple times unnecessarily. 769c0a6

    Product Deletion Bug: Fixed the bug that did not allow users to delete products due to not being able find required field id. 49f7259

    Set Proper Stock Availability: Set the proper stock availability if manage stock has been turned off. c3d5942

1.4.2:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    1. add a button to allow sync category to fb
    2. allow user enable/disable a category sync

1.4.1:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    1. Remove unnecessary file, which casued a bug

1.4.0:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    1. fixed multi-inventory bug
    2. fixed log path bug

1.2.6:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    1. Fix bugs when product has no category
    2. Inventory improvements

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

Contact Vendor

Q & A

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Reviews

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