etracker Connect



Magento Platform
Open Source (CE)
2.2, 2.3

Tech Specifications

Current Version:
Stable Build
13 March, 2020
Extensions, Marketing, Marketing Automation
Supported Browsers:
Chrome Linux: 42, 43, 44 Mac: 39, 44 Windows: 39, 40, 42, 43, 44 Firefox Linux: 31, 38, 39, 40, 41 Mac: 31, 38, 39, 40, 41 Windows: 31, 38, 39, 40, 41 Opera Linux: 7, 7.1, 8, 9 Mac: 7, 7.1, 8, 9 Windows: 7, 7.1, 8, 9 Safari Linux: 7, 7.1, 8, 9 Mac: 7, 7.1, 8, 9 Windows: 7, 7.1, 8, 9 Edge Windows: 42 IE Windows: 10, 11, 8, 9


The easiest way to add the etracker code to your store to track visits and product events as well as run experiments and show personalized messages to your visitors. Just enable it, fill in your etracker account key, and that's it! 


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etracker is a market leading tracking specialist headquartered in Hamburg, Germany. We serve thousands of clients since 2000 providing solutions for web analytics - etracker Analytics -, for conversion optimization and website personalization - etracker Optimiser - as well as marketing automation for web push - signalize by etracker.

etracker Analytics & Optimiser

etracker Analytics & Optimiser help you to get the most out of your visitor data without compromising data privacy and data sovereignty. The all-in-one solution integrates A/B-Testing, onsite personalization, overlay messaging, web push notifications as well as data feeds for e-mail remarketing. Thanks to interfaces on all levels, the etracker tools can be perfectly integrated into your system landscape: structured raw data, aggregated reporting data, audience platform data, product recommendations, etc. 


signalize by etracker  provides a platform for marketers to send web push notifications to their subscribers. Works on desktop, mobile & tablet. Thanks to the integrated ecommerce tracking and marketing automation the notifications can be sent to specific target groups or triggered by user behavior such as shopping abandonment.


Account & Pricing

An additional etracker or signalize account is required, and additional fees apply. The account is not created during extension installation. To create an account please visit www.etracker.com/test-account/ or www.signalize.com. For more details on license fees please visit www.etracker.com/pricing/



This extension enables you to deploy the etracker code automatically. The etracker code is a snippet of JavaScript that must be added in the HEAD of all your page’s HTML code. This snippet loads the tracking code as well as the testing and personalization container.  

The extension automatically collects data such as product views, wishlist events, basket events, onsite search events, form interactions including all necessary product dimensions.

With our extension, you can:

  • Track all page views with uniqe names and corresponding breadcrumb as area dimension
  • Track onsite search including search term and y/n results
  • Track the following product events : View product details, Add product to cart, Remove product from cart, Add product to wishlist, Add coupon code, Order placed
  • Track magento ajax sections in one page checkout with extra pageviews hits.
  • Manage dimensions about the product (name, id, price, amount, category levels...)

Following the implementation of the tracking code, you can utilize the tracking data for reporting purposes as well as using the audience data for targeted onsite campaigns and/or remarketing campaigns via email (feed to various email services) and web push.

Our extension for etracker supports those etracker's services:

  • etracker Analytics
  • etracker Optimiser
  • signalize powered by etracker


Release Notes

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  • Compatible with Open Source (CE) : 2.2 2.3
  • Stability: Stable Build
  • Description:

    Added support for cookieless tracking and bugfixes


  • Compatible with Open Source (CE) : 2.2 2.3
  • Stability: Stable Build
  • Description:

    Added support for Magento 2.3 and some bugfixes


  • Compatible with Open Source (CE) : 2.2
  • Stability: Stable Build
  • Description:

    release notes


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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