The Emarsys for Magento 1 integration enables you to turn shop data into detailed and actionable content, and create real-time marketing automation campaigns.
Other Extensions by Emarsys
OverviewBack to top
Emarsys is the largest independent marketing platform company in the world. Our software enables truly personalized, one-to-one interactions between marketers and customers across all channels; building loyalty, enriching the customer journey, and increasing revenue.
The Emarsys extension for Magento 1 allows for a seamless flow of your e-commerce data from your Magento store to the Emarsys marketing platform. This plug-and-play solution eliminates the need for IT overheads, and makes your data available to Emarsys’ powerful analytic and execution capabilities. This availability enables automated, multi-channel campaigns that trigger responses based on any number of data-change metrics. With support for additional real-time transactional mailing and AI- driven product recommendations, your Magento data can automatically be put to work as part of your marketing strategy.
Automatic encrypted shop data synchronization
- Reduces data management tasks.
- Improves your understanding of your customers, by unifying shop data with Emarsys campaign data to create better and more engaging campaigns across all channels.
- Enables you to manage all marketing activities from a single intuitive platform.
Natively triggered mapped events
- Every customer interaction with your Magento e-commerce platform triggers external events, prompts real-time transactional emails, or initiates pre-set automated omnichannel campaign programs, which helps you keep your customers’ attention and strengthen conversion probabilities.
- Emarsys data collection scripts, included by default in the integration package, allow you to enable special Emarsys personalization products such as Predict and Smart Insight, helping you to create completely personalized marketing activities at an unprecedented scale.
Additional technical information and support are available here.
Release NotesBack to top
- Compatible with CE: 1.3 1.4 126.96.36.199 1.4.2 1.5 1.6 1.6.1 188.8.131.52 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
- Compatible with EE: 184.108.40.206 220.127.116.11 18.104.22.168 22.214.171.124 126.96.36.199 188.8.131.52 184.108.40.206 1.10 1.11 1.11.1 1.12 1.13 1.13.1 1.14 1.14.1 1.14.2 1.14.3
- Stability: Stable Build
Please find the documentation under this link: https://help.emarsys.com/hc/en-us/articles/115004371485-Magento-1-Integration-Manual
In this release, Emarsys improved:
- the functionalities of the Emarsys data collection (https://help.emarsys.com/hc/en-us/articles/115003972074-Web-Extend-Overview)
- support of Mysql 5.7
- support for multi-store mapping to one single Emarsys account
- other minor bug fixes improvements and enhancements