Overview
Back to topGoogle Tag Manager (GTM) is a service which allows merchants to analyze traffic and adjust marketing strategies accordingly. To do so, Google Tag Manager uses code snippets and tags with data based on page content and user activity.
Google Tag Manager Data Layer is an extension for Magento 2 which allows you to easily integrate Magento 2 and Google Tag Manager (GTM) service.
Now supporting Enhanced Conversions Tracking for purchase event. Feel free to check out the following article on how to set up Enhanced Conversions Tracking on Google Ads and Tag Manager side: https://decimadigital.com/enhanced-conversions-tracking-on-magento/
Features:
- Fully compatible with Google Analytics 4
- Support of Enhanced Conversion Tracking.
- Easy to use interface which allows to set up Google Tag Manager tracking in just a few clicks
- The extension allows to set up GTM events for the following pages:
- Home Page
- Product Listing Page
- Product Details Page
- Detailed checkout tracking including shipping and billing information, mini cart tracking(view cart and delete item actions) and success page tracking
- The extension allows to select which custom attributes should be exposed in Data Layer
- Performance optimized data collection process
Account & Pricing
An additional Google Tag Manager account is required, and additional fees apply. The account is not created during extension installation. To create an Account please visit the signup page. For more details please visit the Google product pricing page.
Technical Specifications
Back to topSeller profile
Seller contact
Integrator
Current Version
1.2.2
Adobe Commerce platform compatibility
Magento Open Source: 2.4 (current)
Type
Stable Build
Updated
06 June, 2023
Categories
Extensions, Reporting & Analytics
Documentation
License Type
GNU General Public License 3.0 (GPL-3.0)
Policy
Quality Report
Back to topAll tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.
Release Notes
Back to top1.2.2:
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
Fixed incorrect value on quantity variable for view_item event.
Removed obsolete sku variable from purchase event.
1.1.9:
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
Fixed view_item_list products duplicating in add_to_cart events when adding products from PLP.
1.1.7:
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
Added Magento 2.4.6 compliance
Added view_item_list and add_to_cart events to search results page
General bug fixes
1.1.6:
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
Added enhanced conversion tracking for purchase event
1.1.5:
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
Added PHP7 support
1.1.4:
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
PDP error fix
1.1.3:
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
First release
Support
Back to topThe best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.
Contact Vendor