Overview
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Google Analytics is a highly popular and free web analytics tool provided by Google, empowering site and e-commerce store owners with valuable insights into user browsing behavior and website performance. With the introduction of Google Analytics 4 (GA 4), the latest version of this powerful web analytics tool, Google has brought forth a host of new features and enhancements that take analytics capabilities to the next level.
GA 4 represents a significant evolution from its predecessor, Universal Analytics (UA), offering improved functionality and expanded capabilities. It is designed to provide a more comprehensive and holistic view of user behavior across various platforms and devices, enabling businesses to gain a deeper understanding of their audience and make informed data-driven decisions.
Conversios extension also helps with Google Shopping, a popular platform that allows businesses to showcase their products directly within search results, making it easier for Google users to discover and purchase items. By combining Google Analytics 4 with Google Shopping, businesses can gain valuable insights into how their products are performing, measure conversion rates, and track the effectiveness of their Google Shopping campaigns.
By embracing Google Analytics 4 and its integration with Google Shopping, businesses can access an advanced suite of analytics tools and features. This empowers them to gain deeper insights into user behavior, improve website performance, enhance marketing strategies, and drive better results in the ever-evolving digital landscape.
Here are some key aspects and benefits of Google Analytics 4:
- Event-Based Tracking: Google Analytics 4 focuses on event-based tracking, allowing you to track specific user interactions and events on your website or app. This approach provides more flexibility in capturing and analyzing user behavior beyond traditional page views, such as button clicks, video views, file downloads, and form submissions.
- Enhanced User Journey Analysis: GA 4 provides a more comprehensive view of the user journey across different devices and platforms. It incorporates data from websites, mobile apps, and other digital touchpoints, allowing you to gain insights into how users interact with your brand across various channels.
- AI-Powered Insights: GA 4 leverages machine learning and AI capabilities to provide automated insights and predictive analytics. It can help identify trends, anomalies, and opportunities in your data, allowing you to make data-driven decisions and optimize your marketing strategies.
- Customer-Centric Measurement: GA 4 emphasizes a customer-centric approach by focusing on user engagement and lifetime value. It introduces the concept of "events" and "user properties" to understand user behavior, segmentation, and personalization.
- Data Privacy and Compliance: GA 4 incorporates privacy enhancements and aligns with evolving data protection regulations. It provides features like data deletion, consent management, and improved data control to help businesses maintain compliance and respect user privacy.
- Cross-Domain and Cross-Device Tracking: GA 4 simplifies cross-domain and cross-device tracking, making it easier to understand how users navigate between different websites and devices. This capability enables a more accurate and holistic view of user behavior and engagement.
- By adopting Google Analytics 4, you can gain deeper insights into your audience, track user interactions more effectively, and make informed data-driven decisions to optimize your marketing and improve your website's performance
Google Tag Manager :
GTM, or Google Tag Manager, is a powerful tool that simplifies the process of managing and deploying various tags and tracking codes on a website. It allows you to manage all your marketing and analytics tags centrally. Google Tag Manager-based implementation for faster page load. Integrate and automate your own Google Tag Manager account with the plugin for full control and for faster page speed. Easy automation of 76 tags, triggers, and variables. Quick and Easy Install. No code and no expertise are needed.
Conversios GA4 and GTM plugin seamlessly integrate with Google Tag Manager, empowering you with complete control and lightning-fast page load. The ease of automation of your tag and tracking as you effortlessly streamline your marketing and analytics, ensuring a seamless user experience and optimized website performance.
One-click Google Analytics 4 e-commerce tracking automation. It tracks the following events:
- All page tracking (Home page, Product listing page, Product detail page, Cart, Checkout, Order Confirmation page, etc.)
- All important e-commerce events (along with product and order data) like:
- Product listing tracking (view_item_list event)
- Product click tracking (select_content event)
- Product detail page tracking (view_item event)
- Add to cart tracking (add_to_cart event)
- Remove from cart tracking (remove_from_cart event)
- Checkout steps tracking (begin_checkout, checkout_step2,checkout_step3,checkout_step4 events)
- Conversion/order confirmation tracking (Purchase event) (See the detailed guide here.)
Google Ads Conversion Tracking & Enhanced Conversion Tracking along with dynamic remarketing pixel.
- Google Ads Dynamic Remarketing tags for e-commerce events (along with product and order data)
- Product clicks
- Product detail page view
- Add to cart
- Checkout
- Purchase
- Google Ads Conversion Tracking
- Google Ads Enhanced Conversion Tracking
Meta pixel (Facebook + Instagram) integration for e-commerce events (along with product and order data) like:
- Product detail page view
- Add to carts
- Checkout
- Add payment info
- Purchase
Microsoft Ads pixel integration for e-commerce events (along with product and order data) like:
- Page view
- Product clicks
- Product detail page view
- Add to cart
- Add payment info
- Checkout
- Purchase
Pinterest pixel integration for e-commerce events (along with product and order data) like:
- Product views
- Checkouts
- Purchase
Snapchat pixel integration for e-commerce events (along with product and order data) like:
- Product view
- Add to cart
- Checkout
- Purchase
- Page view
TikTok pixel integration (beta) for e-commerce events (along with product and order data) like:
- Product detail page view
- Add to cart
- Initiate checkout
- add payment info
- Purchase
- Base pixel on all pages
Twitter pixel integration for e-commerce events (along with product and order data) like:
- Page views
- Add to cart
- Checkout
- Add payment info
- Purchase
Google Shopping :
- Get your Store products in front of millions of shoppers across Google.
- Opt your product data into programs, like surfaces across Google, Shopping ads, local inventory ads, & Shopping Actions, & highlight your products to shoppers across Google.
- Reach out to customers leaving your Store by running Smart Google shopping campaigns based on their past site behavior.
- Google Merchant Center account management
- Site verification
- Domain claim
- Link Google Merchant Center with Google Ads account
- Create Google Ads account
- Performance max campaign management for higher sales
- Sync unlimited products from your WooCommerce shop to Google Merchant Center using powerful and real-time content API
- Schedule your product updates (Daily/Weekly)
How It Works :
- Step 1: Create or connect the Google Merchant Center account using the plugin.
- Step 2: Sync your Store products seamlessly from your admin to Merchant Center Account from a plugin interface.
Features :
Enables 20+ Enhanced Ecommerce reports in Google Analytics (Google Analytics v3)
- Quick and easy configuration – 5 min set up
- Compatible with newly launched Google Analytics 4 properties
- Custom development specifically catering to your requirements. Contact us at info@conversios.io to discuss your custom requirements.
- Data collection in Google Analytics 4 property in order to get ready for next-generation analytics
- eCommerce events tracking like product impressions, product clicks, product detail page view, add to cart, remove from cart, checkout steps tracking & purchase on the home page, category page, product listing page, product detail page, cart page, checkout page, and order confirmation page
- Users can select & opt for eCommerce tracking in both Universal Analytics and Google Analytics 4 properties.
- Google Ads account linking with Google Analytics property in order to have better insights on your ad spends in Google Analytics reports
- Create a Google Ads account
- Capture transaction/conversion information in Google Analytics under Conversion > E-commerce > Sales performance report
- Set your local currency
- Google Analytics Opt-Out
- IP Anonymization
- Create & manage Google Merchant Center Account and auto-linking of Google Ads and Google Merchant Center account for smart shopping and shopping campaigns
- Automatic site verification & domain claim for Google Merchant Center account
- Seamless product sync from admin to Google Merchant Center account in order to opt for Surfaces across Google & Google Shopping.
- Automatic price & inventory update for your store products to Merchant Center account
- Product Sync dashboard
Custom Dimensions & Metrics
One of the most important features of Google Analytics is creating custom dimensions and metrics. In all of the reports mentioned above Google Analytics allows sending specific data points from your store. For example, on the order confirmation page, the required data points that have to be pushed are id, affiliation, revenue, tax, shipping, and coupon. Now say you want to see a sales performance report based on the user role or based on the weekday or based on the city, then you can create custom dimensions for the user role or for the weekday or for the city in a pass that when the order confirmation page is called along with the necessary data points asked by Google Analytics.
Advanced Tracking
Apart from the reports mentioned above Google Analytics also has advanced features like user-id tracking which enables you in cross-device tracking, client id tracking which helps you in creating audiences in Google Ads, content grouping from which you can create logical groups for your store like groups based on brands or categories, form field tracking which helps you see the tracking on checkout forms, IP anonymization, opt out and more. Our extension sets all these features in a single click on your store.
Documentation
User Manual | Schedule a Demo
Support:
Support from our Expert: Contact us at info@conversios.io
Our plugin also helps you with setting up all of the above in under 5 minutes & enables you in sound data-driven decision-making for your eCommerce business.
Technical Specifications
Back to topSeller profile
Seller contact
Integrator
Google Analytics, Google Merchant Center, Google Ads
Current Version
4.2.0
Adobe Commerce platform compatibility
Adobe Commerce (cloud): 2.4 (current)
Adobe Commerce (on-prem): 2.4 (current), 2.3 (obsolete)
Magento Open Source: 2.4 (current), 2.3 (obsolete)
Type
Stable Build
Updated
18 October, 2023
Categories
Extensions, Reporting & Analytics
Supported Browsers
Chrome, Firefox, Opera, Safari, Edge
Quality Report
Back to topAll tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.
Release Notes
Back to top4.2.0:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
Release of versions 4.2.0
In this release, we are giving the below features
1) Feed Management - Create or edit feed
2) Advance filters - Apply filters to the list of products
3) Search capabilities - Search keywords in product tittle
4) Multi-select - Do product sync for sing or multiple products
5) Product attribute mapping
6) Storing Product attribute mapping
7) Delete products from Google Merchant Center
4.1.0:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
In this release
1) Performance Enhancement
2) Minor bug fixes
4.0.0:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
Release note:-
1) The new release contains easy-to-implement Google Tag Manager capabilities, including the ability to deploy custom GTM features. For a hassle-free deployment of dynamic remarketing and conversion tags.
2) We have also incorporated all pixels (Google ads, Facebook ads, Microsoft ads, Twitter ads, Pinterest ads, Snapchat ads, and Tiktok ads) options in onboarding.
3) We have added the how-to guides for pixel implementation.
3.3.0:
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
- Minor fixes.
- Enhancements in the product sync process in Google Merchant Center.
- Store-wise configuration and product feed.
3.2.2:
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
-- Optimize of product sync.
3.2.1:
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
Fixed following bugs in the release:
(1). Fixed min chart.js error
(2). Fixed incorrect revenue on the transaction event issue
(3). Improved GA4 tracking performance
3.2.0:
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
New:- Add the New Feature "Performance Max campaigns" which gives the following advantage -
1. From Extension Itself Users can create a Pmax campaign within a few clicks to promote products
across Google Search, Shopping, YouTube, Gmail, and the Display Network.
2. Campaign-wise Performance Report which gives visibility of Clicks, Cost, Conversion, and Sales of
respective campaigns.
3.1.3:
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
Chart.min.js Included for admin Panel.
3.1.2:
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
Extension console version with variable.
3.1.1:
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
Item Purchase Quantity, Item Revenue not reflecting problem solved for Google-Analytics.
3.1.0:
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
Campaign Start, Stop Feature Added.
3.0.0:
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
Below Charts is Implemented in Campaign Performance Tab::
(1). Daily Clicks,
(2). Daily Cost,
(3). Daily Conversions,
(4). Daily Sales
2.1.0:
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
Smart Shopping Campaign Launch.
2.0.1:
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
Code Optimization.
2.0.0:
- Compatible with Adobe Commerce (on-prem) : 2.3 2.4
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
Code Optimization.
1.0.0:
- Compatible with Magento Open Source : 2.3 2.4
- Stability: Stable Build
-
Description:
- Automates Google Analytics and Google Shopping in just 5 minutes.
Support
Back to topThe best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.
Contact Vendor