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Google Analytics & Google Shopping Integration

This is an Integration with a Third Party Service. Other charges and fees may be required to use this extension on your Store
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Overview

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Google Analytics is a free web analytics service offered by Google which offers site owners meaningful insights into the browsing behavior of the users. In Google Analytics 3, reports are categorized into 4 sections: Audience, Acquisition, Behavior, & Conversions: 

  1. Audience: The audience reports in Google Analytics provide insight into the characteristics of users who have visited your site. Audiences in Analytics are users that you group together based on any combination of attributes that is meaningful to your business. For example, you might want to create an audience of users who have purchased in the last 12 months but not in the last 2 months. You can then remarket to this audience using Google Ads. 
  2. Acquisition: The Acquisition report in Google Analytics helps you in discovering how users arrive at your website. You can use these reports to understand whether users are coming from the organic search or paid campaigns or from any other channels. This also tells you how your different channels are performing in terms of the quality traffic in your store.
  3. Behavior: The Behavior reports in Google Analytics help you in understanding how users are interacting with your store pages, which pages are viewed the most, & which pages are making your users leave your store. These insights help you in making sound technical decisions to improve your store’s UX or to better your merchandising efforts.
  4. Conversions: This is the most important feature for eCommerce businesses globally as it helps you understand your eCommerce business holistically. The E-commerce segment under the conversions tab in Google Analytics provides you 9 enhanced eCommerce reports as explained below.
  5. This enables the store owners with access to key e-commerce KPI reports in Google Analytics so that store owners can make data-driven decisions in order to improve conversion % &/or average order value.
  6. This also enables complete Google Shopping automation that helps store owners to reach millions of shoppers across Google.

An Interesting Amalgam Of – Google Analytics + Enhanced eCommerce Reports – The Best You Can Get!

Actionable Google Analytics plugin tracks the entire user journey on your eCommerce store from the home page to product views & from cart page to checkout page to thank you page.

  • For any eCommerce business, the most important thing is to know the accurate conversion %. Know the accurate conversion % for your eCommerce store & you have visibility on the entire eCommerce funnel to better channel marketing and UX/UI efforts to reach an optimum conversion %.
  • Using this plugin, you can track your merchandising efforts by monitoring how certain products are performing on the home page or the product listing page & make better and well-informed merchandising decisions.
  • You can track which products have a better view-to-cart ratio or a better view-to-conversion ratio, & based on this data, make better and well-informed pricing or product decisions.
  • Track users who are abandoning the cart, which products are abandoned more in the cart, etc., & reach out to the users or update your product listing.
  • You can track the performance of your checkout form & accordingly work on the UI/UX to increase the conversion rate for your eCommerce business.
  • The best part is, you can track every impression & click of the product from which page they are added to the cart, how users interact with your checkout page before making the final purchase by our new & Conversios Google Shopping

Google Shopping :

  • Get your Store products in front of the millions of shoppers across Google.
  • Opt your product data into programs, like surfaces across Google, Shopping ads, local inventory ads, & Shopping Actions, & highlight your products to shoppers across Google.
  • Reach out to customers leaving your Store by running Smart Google shopping campaigns based on their past site behavior.

How It Works :

  • Step 1: Create or connect the Google Merchant Center account using the plugin.
  • Step 2: Sync your Store products seamlessly from your admin to Merchant Center Account from a plugin interface.

Features :

Enables 20+ Enhanced Ecommerce reports in Google Analytics (Google Analytics v3)

  • Quick and easy configuration – 5 min set up
  • Compatible with newly launched Google Analytics 4 properties
  • Audience, Behavior and Acquisition tracking in Google Analytics
  • Enhanced eCommerce reports
  • Overview report
  • Shopping behavior analysis
  • Checkout behavior analysis
  • Sales performance report
  • Product performance report
  • Product list performance report
  • Marketing reports
  • eCommerce data under Monetization and Engagement section in Google Analytics 4
  • IP anonymization
  • Opt-out feature
  • User id tracking
  • Client id tracking
  • Content grouping
  • Form field tracking
  • Product refund tracking in GA
  • Custom Dimensions
  • Payment Method: 
    Get insights into which Payment method (PayPal, credit card, etc) is most popular for your store, which generates higher AOV and Transactions
  • Shipping Method:
    Integrates the Shipping Method data directly into your GA. It helps you learn about product demand using insights on Shipping Methods.
  • Client ID:
    Fetch GA Client Id from your store.
  • The number of clicks on Category Pages & Product Pages:
    Tracks numbers of clicks that happen on Category Page & Product Page. It helps you to understand user engagement.
  • Custom development specifically catering to your requirements. Contact us at info@conversios.io to discuss your custom requirements.
  • Data collection in Google Analytics 4 property in order to get ready for next-generation analytics
  • eCommerce events tracking like product impressions, product clicks, product detail page view, add to cart, remove from cart, checkout steps tracking & purchase on the home page, category page, product listing page, product detail page, cart page, checkout page, and order confirmation page
  • Users can select & opt for eCommerce tracking in both Universal Analytics and Google Analytics 4 properties.
  • Google Ads account linking with Google Analytics property in order to have better insights on your ad spends in Google analytics reports
  • Capture transaction/conversion information in Google analytics under Conversion > Ecommerce > Sales performance report
  • Set your local currency
  • Google Analytics Opt-Out
  • IP Anonymization
  • Create & manage Google Merchant Center Account and auto-linking of Google Ads and Google Merchant Center account for smart shopping and shopping campaigns
  • Automatic site verification & domain claim for Google Merchant Center account
  • Seamless product sync from admin to Google Merchant Center account in order to opt for Surfaces across Google & Google Shopping.
  • Automatic price & inventory update for your store products to Merchant Center account
  • Product Sync dashboard

 

Custom Dimensions & Metrics

One of the most important features of Google Analytics is creating custom dimensions and metrics. In all of the reports mentioned above Google Analytics allows sending specific data points from your store. For example, on the order confirmation page, the required data points that have to be pushed are id, affiliation, revenue, tax, shipping, and coupon. Now say you want to see a sales performance report based on the user role or based on the weekday or based on the city, then you can create custom dimensions for user role or for weekday or for the city in a pass that when the order confirmation page is called along with the necessary data points asked by Google Analytics.  

Advanced Tracking

Apart from the reports mentioned above Google Analytics also has advanced features like user-id tracking which enables you in cross-device tracking, client id tracking which helps you in creating audiences in Google Ads, content grouping from which you can create logical groups for your store like groups based on brands or categories, form field tracking which helps you see the tracking on checkout forms, IP anonymization, opt out and more. Our extension sets all these features in a single click on your store.

Support:

Support from our Expert: Contact us at info@conversios.io 

Our plugin also helps you with setting up all of the above in under 5 minutes & enables you in sound data-driven decision-making for your eCommerce business.  

Technical Specifications

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Seller profile

CONVERSIOS.IO

Seller contact

E-mail

Integrator

Google Analytics, Google Merchant Center, Google Ads

Current Version

3.2.2

Adobe Commerce platform compatibility

Open Source (CE): 2.4 (current), 2.3 (obsolete)

Commerce on prem (EE): 2.4 (current), 2.3 (obsolete)

Type

Stable Build

Updated

12 January, 2023

Categories

Extensions, Reporting & Analytics

Supported Browsers

Chrome, Firefox, Opera, Safari, Edge

Quality Report

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Installation & Varnish Tests

Passed

Coding Standard

Passed

Plagiarism Check

Passed

Malware Check

Passed

Marketing Review

Passed

Manual Testing

Passed

All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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3.2.2:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    -- Optimize of product sync.

3.2.1:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Fixed following bugs in the release:
    (1). Fixed min chart.js error
    (2). Fixed incorrect revenue on the transaction event issue
    (3). Improved GA4 tracking performance

3.2.0:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    New:- Add the New Feature "Performance Max campaigns" which gives the following advantage -
    1. From Extension Itself Users can create a Pmax campaign within a few clicks to promote products
    across Google Search, Shopping, YouTube, Gmail, and the Display Network.
    2. Campaign-wise Performance Report which gives visibility of Clicks, Cost, Conversion, and Sales of
    respective campaigns.

3.1.3:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Chart.min.js Included for admin Panel.

3.1.2:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Extension console version with variable.

3.1.1:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Item Purchase Quantity, Item Revenue not reflecting problem solved for Google-Analytics.

3.1.0:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Campaign Start, Stop Feature Added.

3.0.0:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Below Charts is Implemented in Campaign Performance Tab::
    (1). Daily Clicks,
    (2). Daily Cost,
    (3). Daily Conversions,
    (4). Daily Sales

2.1.0:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Smart Shopping Campaign Launch.

2.0.1:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Code Optimization.

2.0.0:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Code Optimization.

1.0.0:

  • Compatible with Open Source (CE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    - Automates Google Analytics and Google Shopping in just 5 minutes.

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

Contact Vendor

Q & A

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Reviews

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