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Google Analytics 4 & Marketing Pixels

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Overview

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Automate tracking of ecommerce events and conversions in Google Analytics 4, Google Analytics (Universal Analytics), Google Ads, Facebook Pixel, Snapchat Pixel, Pinterest Pixel, Tiktok Pixel, Twitter Pixel via Google Tag Manager under 5 minutes. This extension for Magento helps you to integrate both Google Analytics 4 and Universal Analytics(GA3) with dual tracking. You can track the audience behavior flow and checkout behavior flow and optimize the store flow for better conversions. This extension for Magento automates powerful ecommerce datalayer for your Magento store and connects with pre built Google Tag Manager container (70 Tags, Triggers and Variables). You can also easily set up your own Google Tag Manager container by importing the JSON file from the UI of the extension settings. This extension for Magento also helps you in building dynamic audiences and track ROAS performance in Google Ads, Meta (Facebook + Instagram), Snapchat, Pinterest, Tiktok, Microsoft Ads and Twitter to run successful shopping campaigns. 

Features:

  • Google Tag Manager based implementation for faster page load.
  • Use your own Google Tag Manager account with the extension for full control over all the pre built tags (70 tags), triggers and variables. 
  • Powerful ecommerce datalayer automation compatible with Magento 2 store
  • One click Google Analytics ecommerce tracking automation. It tracks following events:
    • All page tracking (Home page, Product listing page, Product detail page, Cart, Checkout, Order Confirmation page etc.)
    • All important ecommerce events (along with product and order data) like:
    • Product listing tracking (view_item_list event)
    • Product click tracking (select_content event)
    • Product detail page tracking (view_item event)
    • Add to cart tracking (add_to_cart event)
    • Remove from cart tracking (remove_from_cart event)
    • Checkout steps tracking (begin_checkout, checkout_step2,checkout_step3,checkout_step4 events)
    • Conversion/order confirmation tracking (Purchase event)
  • One click Google Analytics 4 ecommerce tracking automation. It tracks following events:
    • All page tracking (Home page, Product listing page, Product detail page, Cart, Checkout, Order Confirmation page etc.)
    • All important ecommerce events (along with product and order data) like:
    • Product listing tracking (view_item_list event)
    • Product click tracking (select_item event)
    • Product detail page tracking (view_item event)
    • Add to cart tracking (add_to_cart event)
    • Remove from cart tracking (remove_from_cart event)
    • Checkout steps tracking (begin_checkout, add_shipping_info, add_payment_info events)
    • Conversion/order confirmation tracking (Purchase event)
  • Google Ads Dynamic Remarketing tags for ecommerce events (along with product and order data)
    • Product clicks
    • Product detail page view
    • Add to cart
    • Checkout
    • Purchase
  • Google Ads Conversion Tracking
  • Google Ads enhanced Conversion Tracking
  • Meta pixel (Facebook + Instagram) integration for ecommerce events (along with product and order data) like:
    • Product detail page view
    • Add to carts
    • Checkout
    • Add payment info
    • Purchase
  • Microsoft Ads pixel integration for ecommerce events (along with product and order data) like:
    • Page view
    • Product clicks
    • Product detail page view
    • Add to cart
    • Add payment info
    • Checkout
    • Purchase
  • Pinterest pixel integration for ecommerce events (along with product and order data) like:
    • Product views
    • Checkouts
    • Purchase
  • Snapchat pixel integration for ecommerce events (along with product and order data) like:
    • Product view
    • Add to cart
    • Checkout
    • Purchase
    • Page view
  • Tiktok pixel integration for ecommerce events (along with product and order data) like:
    • Product detail page view
    • Add to cart
    • Initiate checkout
    • add payment info
    • Purchase
    • Base pixel on all pages
  • Twitter pixel integration for ecommerce events (along with product and order data) like:
    • Page views
    • Add to cart
    • Checkout
    • Add payment info
    • Purchase

Documentation

User Manual

Support

For any assistance, reach out to info@conversios.io. 

 

Technical Specifications

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Seller profile

CONVERSIOS.IO

Seller contact

E-mail

Integrator

Google Analytics

Current Version

1.0.0

Adobe Commerce platform compatibility

Open Source (CE): 2.4 (current)

Type

Stable Build

Updated

16 January, 2023

Categories

Extensions, Marketing, Marketing Automation, Advertising

Documentation

User Guides

License Type

Open Software License 3.0 (OSL-3.0)

Policy

Privacy Policy

Quality Report

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Installation & Varnish Tests

Passed

Coding Standard

Passed

Plagiarism Check

Passed

Malware Check

Passed

Marketing Review

Passed

Manual Testing

Passed

All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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1.0.0:

  • Compatible with Open Source (CE) : 2.4
  • Stability: Stable Build
  • Description:

    Release of 1.0.0

    This includes following features:
    1. Ecommerce events tracking in Google Analytics 4 and Google Analytics (Universal Analytics)
    2. Google ads dynamic remarketing tags
    3. Google Ads conversion tracking
    4. Google Ads enhanced conversion tracking
    5. Facebook pixel implementation
    6. Snapchat pixel, Tiktok pixel, Pinterest pixel, Twitter pixel, Microsoft Ads (Bing ads)
    7. Powerful and automated Google Tag Manager based implementation
    8. Pre built 70 Google Tags

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

Contact Vendor

Q & A

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Reviews

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