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Google Analytics 4 & Marketing Pixels

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Overview

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Conversios Magento extension offers a comprehensive solution for automating the tracking of e-commerce events and conversions across multiple platforms. With just a few simple steps and clicks, you can integrate Google Analytics 4, Google Analytics (Universal Analytics), Google Ads, Facebook (Meta) Pixel, Facebook (Meta) Conversion API, Snapchat Pixel, Pinterest Pixel, Tiktok Pixel, and Twitter Pixel via Google Tag Manager that too under 5 minutes.

By leveraging the Conversios extension, you can seamlessly integrate both Google Analytics 4 and Universal Analytics (GA3) for dual tracking capabilities. This Google Analytics 4 extension allows you to gain valuable insights into audience behavior flow and checkout behavior flow, enabling you to optimize your store flow and drive better conversions.

Moreover, Conversios GA4 and pixel extension automate the implementation of a powerful e-commerce data layer specifically designed for Magento stores. By default, it effortlessly connects with a pre-built Google Tag Manager container, which includes 70 pre-configured Tags, Triggers, and Variables. Alternatively, you have the flexibility to set up your own Google Tag Manager account and import the container (JSON file) directly from the extension's user interface.

In addition to facilitating streamlined GA4 and analytics tracking, our Magento extension empowers you to build dynamic audiences and effectively track the return on ad spend (ROAS) performance across various platforms. This includes Google Ads pixel and conversion tracking, Meta (Facebook + Instagram) Pixels and Conversios API, Snap Pixel, Pinterest Pixel, Tiktok Pixel, Microsoft Ads (Bing pixel), and Twitter Pixel. With these capabilities at your disposal, you can run successful shopping campaigns and optimize your advertising strategies to track more conversions.

By offering a seamless integration experience, powerful tracking capabilities, and extensive platform support, our Magento extension provides a comprehensive solution for elevating your e-commerce analytics and maximizing your online store's performance.

Features:

  • Google Tag Manager-based implementation for faster page load.
  • Use your own Google Tag Manager account with the extension for full control over all the pre-built tags (70 tags), triggers, and variables. 
  • Powerful e-commerce data layer automation compatible with Magento 2 store
  • One-click Google Analytics e-commerce tracking automation. It tracks the following events:
    • All page tracking (Home page, Product listing page, Product detail page, Cart, Checkout, Order Confirmation page, etc.)
    • All important e-commerce events (along with product and order data) like:
    • Product listing tracking (view_item_list event)
    • Product click tracking (select_content event)
    • Product detail page tracking (view_item event)
    • Add to cart tracking (add_to_cart event)
    • Remove from cart tracking (remove_from_cart event)
    • Checkout steps tracking (begin_checkout, checkout_step2,checkout_step3,checkout_step4 events)
    • Conversion/order confirmation tracking (Purchase event)
  • One-click Google Analytics 4 e-commerce tracking automation. It tracks the following events:
    • All page tracking (Home page, Product listing page, Product detail page, Cart, Checkout, Order Confirmation page, etc.)
    • All important e-commerce events (along with product and order data) like:
    • Product listing tracking (view_item_list event)
    • Product click tracking (select_item event)
    • Product detail page tracking (view_item event)
    • Add to cart tracking (add_to_cart event)
    • Remove from cart tracking (remove_from_cart event)
    • Checkout steps tracking (begin_checkout, add_shipping_info, add_payment_info events)
    • Conversion/order confirmation tracking (Purchase event)
  • Google Ads Dynamic Remarketing tags for e-commerce events (along with product and order data)
    • Product clicks
    • Product detail page view
    • Add to cart
    • Checkout
    • Purchase
  • Google Ads Conversion Tracking
  • Google Ads Enhanced Conversion Tracking
  • Facebook (Meta) + Instagram pixel integration for e-commerce events (along with product and order data) like:
    • Product detail page view
    • Add to carts
    • Checkout
    • Add payment info
    • Purchase
  • Facebook (Meta) Conversion API integration for e-commerce events (along with product and order data) like:
    • Product detail page view
    • Add to carts
    • Checkout
    • Add payment info
    • Purchase 
  • Microsoft Ads pixel integration for e-commerce events (along with product and order data) like:
    • Page view
    • Product clicks
    • Product detail page view
    • Add to cart
    • Add payment info
    • Checkout
    • Purchase
  • Pinterest pixel integration for e-commerce events (along with product and order data) like:
    • Product views
    • Checkouts
    • Purchase
  • Snapchat pixel integration for e-commerce events (along with product and order data) like:
    • Product view
    • Add to cart
    • Checkout
    • Purchase
    • Page view
  • TikTok pixel integration for e-commerce events (along with product and order data) like:
    • Product detail page view
    • Add to cart
    • Initiate checkout
    • add payment info
    • Purchase
    • Base pixel on all pages
  • Twitter pixel integration for e-commerce events (along with product and order data) like:
    • Page views
    • Add to cart
    • Checkout
    • Add payment info
    • Purchase

Technical Specifications

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Seller profile

CONVERSIOS SYSTEMS LLC

Seller contact

E-mail

Integrator

Google Analytics

Current Version

1.2.2

Adobe Commerce platform compatibility

Adobe Commerce (cloud): 2.4 (current)

Adobe Commerce (on-prem): 2.4 (current)

Magento Open Source: 2.4 (current)

Type

Stable Build

Updated

10 November, 2023

Categories

Extensions, Marketing, Marketing Automation, Advertising

Documentation

User Guides

License Type

Open Software License 3.0 (OSL-3.0)

Policy

Privacy Policy

Quality Report

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Installation & Varnish Tests

Passed

Coding Standard

Passed

Plagiarism Check

Passed

Malware Check

Passed

Marketing Review

Passed

Manual Testing

Passed

All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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1.2.2:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    Release of 1.2.2
    In this release, we have
    - GTM Feature Enhancement for tag and events

1.2.1:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    In this release :-

    1) New feature to track revenue with Shipping changes, Tax charges, and/or net revenue
    2) Fixed minor bugs
    3) Enhanced extension performance

1.2.0:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    In this release, we have
    1) Added Facebook Conversion API
    2) Minor bug fixes

1.1.1:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    In this release, we have
    - Feature Enhancement and minor bug fixes

1.1.0:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    Release of 1.1.0
    In this release we have covered below pointers
    - Enabling the extension for Enterprise Edition and Cloud.
    - Feature Enhancement

1.0.0:

  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    Release of 1.0.0

    This includes following features:
    1. Ecommerce events tracking in Google Analytics 4 and Google Analytics (Universal Analytics)
    2. Google ads dynamic remarketing tags
    3. Google Ads conversion tracking
    4. Google Ads enhanced conversion tracking
    5. Facebook pixel implementation
    6. Snapchat pixel, Tiktok pixel, Pinterest pixel, Twitter pixel, Microsoft Ads (Bing ads)
    7. Powerful and automated Google Tag Manager based implementation
    8. Pre built 70 Google Tags

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

Contact Vendor

Q & A

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Reviews

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