Overview
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Automate tracking of e-commerce events and conversions in Google Analytics 4, Google Analytics (Universal Analytics), and Google Ads via Google Tag Manager in under 5 minutes. This extension for Magento helps you to integrate both Google Analytics 4(GA4) and Universal Analytics(GA3) with dual tracking. You can track the audience behavior flow and checkout behavior flow and optimize the store flow for better conversions. This extension for Magento automates a powerful e-commerce data layer for your Magento store and connects with a pre-built Google Tag Manager (GTM) container ( Tags, Triggers, and Variables). You can also easily use and set up your own Google Tag Manager account and import the container (JSON file) from the extension interface.
By connecting Conversios with Google Analytics 4 (GA4), you can gain deeper insights into your customer behavior, track key e-commerce events, and make data-driven decisions to drive growth. With Conversios and GA4 integration, you can track important metrics like revenue, conversion rates, and average order value. It allows you to analyze customer journeys, identify bottlenecks in the conversion funnel, and optimize your marketing strategies for better results.
The combination of Conversios Google Analytics GA4 extension empowers you to understand your e-commerce store's performance, engage with customers effectively, and increase sales and revenue. By harnessing the power of GA4's enhanced measurement capabilities and leveraging analytics and tracking features, you can take your e-commerce analytics to the next level.
Features:
Google Analytics 4 with Google tag manager
- Google Tag Manager-based implementation for faster page load.
- Use your own Google Tag Manager account with the extension for full control over all the pre-built tags (31 tags), triggers, and variables.
- Powerful e-commerce data layer automation compatible with Magento 2 store
- One-click Google Analytics e-commerce tracking automation. It tracks the following events:
- All page tracking (Home page, Product listing page, Product detail page, Cart, Checkout, Order Confirmation page, etc.)
- All important e-commerce events (along with product and order data) like:
- Product listing tracking (view_item_list event)
- Product click tracking (select_content event)
- Product detail page tracking (view_item event)
- Add to cart tracking (add_to_cart event)
- Remove from cart tracking (remove_from_cart event)
- Checkout steps tracking (begin_checkout, checkout_step2,checkout_step3,checkout_step4 events)
- Conversion/order confirmation tracking (Purchase event)
- One-click Google Analytics 4 e-commerce tracking automation. It tracks the following events:
- All page tracking (Home page, Product listing page, Product detail page, Cart, Checkout, Order Confirmation page, etc.)
- All important e-commerce events (along with product and order data) like:
- Product listing tracking (view_item_list event)
- Product click tracking (select_item event)
- Product detail page tracking (view_item event)
- Add to cart tracking (add_to_cart event)
- Remove from cart tracking (remove_from_cart event)
- Checkout steps tracking (begin_checkout, add_shipping_info, add_payment_info events)
- Conversion/order confirmation tracking (Purchase event)
- Google Ads Conversion Tracking
- Google Ads Enhanced Conversion Tracking
The best thing about the Conversios google analytics 4 and Google tag manager Magento extension is that you can do anything with a click. From integrating GA4 in your Magento 2 store to doing your enhanced conversion tracking for Google Ads with no impact on site speed also allows you to leverage the power and flexibility of GTM to implement and manage your e-commerce tracking setup with control over more than 76 tags.
Documentation
Support
For any assistance, reach out to info@conversios.io.
Technical Specifications
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Integrator
Current Version
1.1.4
Adobe Commerce platform compatibility
Adobe Commerce (cloud): 2.4 (current)
Adobe Commerce (on-prem): 2.4 (current)
Magento Open Source: 2.4 (current)
Type
Stable Build
Updated
10 November, 2023
Categories
Extensions, Marketing, Marketing Automation, Advertising
Quality Report
Back to topAll tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.
Release Notes
Back to top1.1.4:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
Release of 1.1.4
In this release, we have
- Minor Bug Fix
1.1.3:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
Release of 1.1.3
In this release, we have
- GTM Feature Enhancement for tag and events
1.1.2:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
In this release :-
1) New feature to track revenue with Shipping changes, Tax charges, and/or net revenue
2) Fixed minor bugs
3) Enhanced extension performance
1.1.1:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
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Description:
Release of 1.1.1
In this release, we have
- Feature Enhancement and minor bug fixes
1.1.0:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
Release of 1.1.0
In this release we have covered below pointers
- Enabling the extension for Enterprise Edition and Cloud.
- Feature Enhancement
1.0.0:
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
Release of 1.0.0
This includes following features:
1. Ecommerce events tracking in Google Analytics 4 and Google Analytics (Universal Analytics)
2. Google Ads conversion tracking
3. Google Ads enhanced conversion tracking
7. Powerful and automated Google Tag Manager based implementation
8. Pre built 31 Google Tags
Support
Back to topThe best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.
Contact Vendor