Powered by Adobe Commerce 2.4.2-p1


Blueshift Customer Data Activation Platform

This is an Integration with a Third Party Service. Other charges and fees may be required to use this extension on your Store


Back to top

Blueshift’s first-of-its-kind Customer Data Activation Platform (CDAP) helps brands intelligently scale customer engagement across every channel and enables marketing teams of all sizes to deliver 1:1, personalized experiences at scale. Brands with digital stores across virtually every vertical partner with Blueshift to make better use of their existing customer data and drive meaningful, tailored experiences that today’s customers crave.

Blueshift’s free, turnkey integration with Magento makes it simple for brands to sync historic and real-time catalog, transaction, and user behavior data from their online stores to Blueshift, with minimal implementation effort, needed. Brands can immediately start leveraging real-time customer behaviors from their website or online stores with Blueshift’s multi-channel personalization, behavior-targeting, and predictive capabilities to tailor, automate, and optimize each customer’s experiences. Data is always fresh and up-to-date with the latest customer activity and catalog data to power campaigns, allowing marketers to move fast and streamline workflows.


Account & Pricing

In order to use this extension, you must have a Blueshift account already created. If you don't have an account with Blueshift, please visit our Contact Us page. Additional charges related to the use of Blueshift may apply.



  • Automate and scale engagement and transactional campaigns across channels such as an abandoned cart, post-purchase, churn reduction and more, by triggering messages based on the latest behavioral and product data from your Magento digital store. 
  • Instantly personalize every brand touchpoint by leveraging your rich eCommerce data in tandem with Blueshift’s multi-channel personalization and recommendation capabilities to deliver 1:1 experiences that deepen user engagement, retention, and loyalty. 
  • Drive growth with immediate access to Magento eCommerce and first-party data through synchronized data, all without the need for copious IT resources so you can focus on delivering unique experiences that convert throughout the customer journey.



  • Integrate all your first-party eCommerce data in a few minutes such as product catalog data, purchase history, visitor activity, page visits, transactions, and user data.
  • Synchronize past and new orders in real-time such as user behaviors like cart events, purchase events, and more from your digital store
  • Build advanced segments leveraging all first-party and real-time data
  • Utilize customer subscription management to prevent sending unwanted marketing messages


Blueshift Capabilities:

  • Multi-Channel Campaigns: Our visual campaign builder allows marketers to easily set up, deploy, manage, optimize, and measure automated multi-channel campaigns. Blueshift brings in all channels such as email, push, in-app, SMS, website, digital, chat, support, and other channels into a single journey builder that allows marketers to coordinate rich multi-channel experiences that dynamically adapt to users based on historical and real-time behaviors.
  • Predictive Intelligence: Accessible and customizable AI to help marketers seamlessly create 1:1 experiences that adapt with customers by making sense of user data and behaviors and using it in real-time to continuously optimize who to target, with what content, on which channel, and at what time.
  • Single Customer View: Create a comprehensive, unified customer profile of every anonymous and identifiable user that captures their complete historical and real-time behaviors and interactions such as prior transactions, on-site and offline behaviors, campaign engagement, catalog interactions, and other custom attributes across channels, devices, and systems. Your customer profiles are continuously updated with the latest customer data and behaviors and are ready to use across campaigns.
  • Advanced Segmentation: An intuitive segmentation engine enables marketers to build rich, precise customer segments within minutes based on any attribute, or behavior. Segments continuously update, based on the latest data and customer activity and can be leveraged across campaigns and channels.
  • Personalized Recommendations: Our Recommendation Studio provides marketers with the ability to effortlessly create content blocks with product recommendations, special offers, or other brand content like blogs or videos that dynamically personalize to each customer in real-time based on their current context and their product or brand affinities. Recommendations can be incorporated throughout the Blueshift platform and leveraged across your multi-channel campaigns.

Technical Specifications

Back to top

Seller profile

Blueshift Labs, Inc.

Seller contact




Current Version


Magento platform compatibility

Open Source (CE): 2.3 (current)


Beta Build


15 October, 2020


Extensions, Marketing, Email Marketing, CRM, Marketing Automation


Installation Guides

User Guides

License Type

Open Software License 3.0 (OSL-3.0)


Privacy Policy

Quality Report

Back to top

Installation & Varnish Tests


Coding Standard


Plagiarism Check


Malware Check


Marketing Review


Manual Testing


All tests were conducted on the latest versions of Magento that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

Back to top


  • Compatible with Open Source (CE) : 2.3
  • Stability: Beta Build
  • Description:

    1) Added website_id field in all the objects sent to Blueshift. This will help in differentiating data between different sites within Blueshift platform.
    2) Ability to configure the base URL and endpoints for Blueshift APIs has been added. This functionality will help in redirecting the data to a different service based on your need and will allow more customizations.
    3) Fixed a bug in historic catalog sync process which was stopping the catalog to be synced during the initial setup


  • Compatible with Open Source (CE) : 2.3
  • Stability: Beta Build
  • Description:

    Compatible with Open Source (CE) : 2.3
    Compatible with Commerce using on prem (EE) : 2.3
    Stability: Stable Build
    * Allow synchronizing Customers
    * Allow synchronizing Products
    * Allow synchronizing Orders
    * Allow synchronizing abandoned cart data


Back to top

The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Contact Vendor

Q & A

Back to top


Back to top