Awin Advertiser Tracking & Datafeed

Awin Advertiser Tracking & Datafeed

Compatible With: Community 1.3, 1.4,, 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.9.1, 1.9.2, 1.9.3

Tech Specifications

Current Version:
Stable Build
22 November, 2017
Extensions, Marketing
License Type:
BSD 2-Clause License


The Awin extension will allow for easier integration of our core advertiser tracking and product feed solutions within the Magento platform.



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Awin is  the UK’s biggest performance based affiliate network with over 75,000 publishers and a global reach of 11 territories. The Awin extension will allow for easier integration of our core advertiser tracking and product feed solutions within the Magento platform.

With this extension, advertisers who use the Magento ecommerce platform can now easily integrate Awin’s tracking within a matter of minutes. It enables advertisers to integrate onto Awin with minimal development and with everything they need to launch their affiliate program.

The extension works by injecting our tracking code on to merchant websites and populating the relevant dynamic variables required to record conversions for affiliate performance tracking purposes. The use of the Awin extension will not change or enhance the appearance of your ecommerce site in any way, it’s fundamental purpose and function is to provide affiliate performance tracking and will only work for Awin acquired merchants.

Use of this extension requires an Awin advertiser account, please contact our sales department for further information if you wish to join as an Advertiser. Additional fees apply.


Detailed Extension Features

  • Standard Tracking 

Available within the extension is our core tracking technology, which directly feeds into our reporting suite at Awin. These transactions are transparently displayed in the Awin interface. Within this package we provide accessibility to our mastertag solution which allows for enhanced tracking and seamless integration of Awin approved 3rd party tools.

  • Voucher Code Tracking

Voucher/Discount code tracking is an effective way for advertisers to monitor the vouchers used. The data is clearly highlighted to advertisers through the Awin interface and you can choose to accept/decline transactions based on specific voucher codes.

  • Multi-Currency Support

We have integrated the ability to ensure the currency which the user transacted in, is translated to the value you would like to be invoiced in, rewarding publishers for referrals regardless of what currency was used at checkout.

  • Product Level Tracking

Product Level Tracking enables an advertiser to produce much more in-depth reporting where the performance of individual products can easily be measured. Monitor the effectiveness of different product promotions and their impact on users buying behaviour in the affiliate channel.

  • De-duplicate against other marketing channels

This feature allows you to identify which marketing channels are present so that Awin is able to work with you and use our cutting-edge technology to ensure that the appropriate channels are still rewarded for your publisher base.

  • Product Feed Catalogue Export

Product feeds are an essential tool in the affiliate channel and will provide publishers with easy access to product information on your Magento platform, they can then easily promote these products.



Awin Installation Instructions

Please see our wiki documentation for the most up to date guide on installation instructions.

Release Notes

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  • Compatible with CE: 1.3 1.4 1.4.2 1.5 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    v1 release - updated for latest Magento platform.


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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