Powered by Adobe Commerce 2.4.3


Product Label

by Amasty
Adobe Innovate Exchange Partner


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Amasty Product Label extension is designed to help the merchants effectively run marketing campaigns and promote best-selling or new products among the others. Customers will easily find needed products, which helps store owners increase revenue by motivating customers for purchasing. With the help of this module, you can easily add bright labels (such as "On Sale" and "New") to any store items and display them on product and category pages. Apart from that, the module automatically calculates and shows percent discounts or flat amounts based on the difference between special and regular price - you just need to select the appropriate variable. You can also use one of 3 rounding algorithms to easily round discount amounts according to your specific needs. You have the ability to highlight required products and stimulate their sales. For example, mark all products with free shipping with a catchy label thus customers will see this info in any category or on a home page. 

Key Features:

  • Provide products with catchy labels;
  • Use ready shapes to design your labels;
  • Choose the place to put a label to with Position Selector;
  • Adjust flexible conditions and set priorities for labels display;
  • Show different labels to different customer groups.

Easily Fine-tune The Badges Display 

Show product labels based on:

  • Product attributes
  • Attribute sets
  • Product category
  • Product SKU
  • New Product
  • On sale Product
  • Product quantity

Get The Pack Of  Ready-made Labels

There are plenty of possible marketing campaigns you can launch with this module, but there are also some essentials, which any entrepreneur deals with. The extension offers six packs of ready-made labels that are useful for any merchant in any industry. Hot Deal, Black Friday Sale, Limited Edition, Bestseller, and other stickers - pick up one of them, upload, and attract your customers' attention.

Design Your Own Labels 

As a merchant, you have your own vision of promo actions and pricing strategies. There are ten ready-made label shapes to your taste, choose the color, position, input label text (you can enrich it with various variables), set styles and you get a catchy label with the message you want on it, to fit any campaign and discount actions.

Take Advantage Of Live Back-end Preview

It can be really annoying when you don't have the preview right where you configure it. Live preview significantly saves time and displays all the instant updates based on your configurations. Select the label shape, input text, set size, color, styles - watch this changing in the preview on the fly.

Place Labels With A Single Click

Position Selector is demonstrative and evident - just click on the necessary position and see the label promptly appearing accordingly to the image size in live preview on the same backend page. The selector has nine basic positions.

Flexible Conditions For Labels Display

With the conditions, it's possible to fine-tune the display of product badges according to your specific needs. Show labels based on:

  • Product attributes;
  • Attribute sets;
  • Product category;
  • Product SKU;
  • New Product;
  • On sale Product;
  • Display if stock is lower than X;

Set Time Period To Display Labels

To effectively promote your products set a particular date and time intervals for the badges to be displayed. The module will automatically stop displaying the labels as soon as the specified time period expires.

Show Labels Based On Customer Groups

Flexible module settings allow you to specify to which particular customer group the product label will be displayed. It means that one label can be displayed to wholesalers only while another label will be visible to all customers.

Set Priorities For Labels Display

In case you have a number of labels or badges to show, you can easily specify the display priority. This handy feature will help you to avoid labels overlapping and show the ones with higher priority first.

Use Predefined Variables

  • {ATTR:code} - attribute value
  • {SAVE_PERCENT} - save percents
  • {SAVE_AMOUNT} - save amount
  • {PRICE} - price
  • {STOCK} - stock amount
  • {BR} - new line
  • {SPECIAL_PRICE} special price
  • {SKU} - product SKU
  • {NEW_FOR} - how may days ago the product 
  • was added
  • {SPDL} – X days left for special price
  • {SPHL} – X hours left for special price

Display Labels If 'Stock Is Lower Than X' 

There is a new {STOCK} variable added with a condition in the Stock block. You can set what stock amount is going to trigger the label display and input a text like Almost gone or Only {STOCK} left! to engage your customers. This allows managing different campaigns highlighting your inventory.

Set Price Range For Labels Display

Easily specify the price range for each particular label to show it only with the products that correspond to range conditions. Eg. display product labels for products priced between 100 and 200. 

Add Text Without Images As Label

Sometimes the product images are so rich and motley that you don't want to overload them with additional label images, either it can take the customers' attention in the wrong direction. In this case, you can skip images and simply input the text with variables and styles.

Specify Images And Texts For Any Pages

As soon as image sizes on product and category pages differ, you can specify them for each page type separately. It's also possible to write a unique label text to fit the label size.

Display Badges Of Simple Products 

This option allows marking any specific simple product with a badge or a ribbon that it will be also displayed on the page of the configurable product to which the simple item is assigned.

Mass Actions Options And 'Status' Field 

There is an easy way to modify the labels altogether with Mass Actions feature and new field, displaying Active/Inactive statuses on the grid. You can also duplicate each label individually: the label will be doubled with inactive status.

Inform Users About Special Offers

Show various product labels depending on product attributes and other information. Make customers immediately pay attention to bright badges and ribbons containing information about new store items ('NEW!'), hot deals ('Save up to 30%!'), product quality ('100% wool') etc. and sell more. 


User Guide:

 See a detailed User Guide to properly configure extension settings

Our support policy:

  • Free lifetime updates;
  • 3 months of free support services included;
  • 25-days Marketplace Return Policy.

Technical Specifications

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Seller profile


Seller contact



Current Version


Adobe Commerce platform compatibility

Open Source (CE): 2.3 (current), 2.4 (current)

Commerce on prem (EE): 2.3 (current), 2.4 (current)

Commerce on Cloud (ECE): 2.3 (current), 2.4 (current)


Stable Build


11 September, 2021


Extensions, Content & Customizations, Personalization & Experience Management

Supported Browsers

Chrome, Firefox, Opera, Safari, Edge, IE

Quality Report

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Installation & Varnish Tests


Coding Standard


Plagiarism Check


Malware Check


Marketing Review


Manual Testing


All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Version 2.1.0
    2.1.0 - Apr 19, 2021:
    New now you can modify tooltip text with html
    Improvement we implemented the performance enhancement for extension’s interaction with composite products
    Compatibility now labels are displayed on Magento Recently Viewed widget
    2.0.0 - Mar 23, 2021:
    New we moved the label editor interface from deprecated Grid Block to Magento UI components. With the editor UI update, custom conditions have been transferred to the conditions tree except for price conditions. Custom price conditions have been deprecated. You can set price ranges using the default price attribute via the conditions tree
    New now the extension comes with functionality to display label tooltips. You can make your product labels even more informative
    New we introduced a product preview option so that you can check products label will apply to
    New now you can hide labels that contain text with variables that are not specified or equal to zero
    New we added the option to filter the product labels grid
    Compatibility we added compatibility with the Amasty Improved Sorting extension. Now you can create labels based on Amasty Improved Sorting bestsellers data
    Compatibility we improved label rendering in the Amasty Advanced Search extension search pop-up
    1.13.5 - Feb 10, 2021:
    Improvement we have accelerated the retrieval of label data from the index
    1.13.4 - Oct 27, 2020:
    Fix we corrected the configuration of Default Out of Stock Label on a Store View scope level
    1.13.3 - Sep 09, 2020:
    Improvement now MFTF tests consider the differences between approaches in Magento 2.3.5+ and Magento 2.4.0+ and are provided in separate packages via composer 'suggest'
    1.13.2 - Aug 17, 2020:
    Improvement now labels are not displayed on the lightbox to prevent distraction from product images viewing and overlapping of the lightbox controls
    Compatibility now the extension is compatible with Magento 2.4
    Compatibility we enhanced the compatibility with Jet Theme


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