Powered by Magento Commerce 2.4.2


Follow Up Email

by Amasty
Adobe Innovate Exchange Partner


Back to top

Get customers to return to your store and demonstrate a personal approach with highly targeted and timely sent reminders. Create custom email templates based on previous orders, wishlists, newsletter subscriptions, customer birthdays and many other events. With the module, you can inform customers about hot deals and automatically attach discount coupons to them. Schedule automatic emails dispatch according to your needs and get detailed statistics via Google Analytics. For example, you can automatically send emails on customers' birthdays or after newsletter subscriptions. You can also send emails based on previous purchases, e.g. offer a tie with 10% off in a week after a client purchased a shirt. 


Key Features:

  • Customize emails for various order statuses
  • Send emails based on wishlists and previous orders
  • Generate emails based on customer activity
  • Automate emails dispatch
  • Gather statistics with Google Analytics


Wishlist-based Discounts

Generate promotions based on products which are added to wishlists to send highly targeted follow up emails. The module uses the following actions as a start event for emails dispatch:

  • Wishlist Created
  • Wishlist On sale (the email sent when products in a wishlist get a special price)
  • Wishlist Back in stock (the email is sent when a product from a wishlist comes back to stock)
  • Wishlist is shared

Emails For Different Order Statuses

Generate emails based on different order statuses to help customers easily track their orders. Choose the event to start your email campaign:

  • Order Created
  • Order Shipped
  • Order Invoiced
  • Order Completed
  • Order Cancelled

Promotions Based On Previous Orders

Be extremely helpful to your clients by sending them follow-ups based on products they've already purchased. You can easily generate and send emails suggesting up-selling, related or cross-selling items.

Winback Messages

To return potential customers who haven't logged in to your store for a certain time period send them win-back emails with exclusive offers. Due to timely sent reminders with tempting deals, you'll definitely increase the number of repeated purchases.

Customer Group Change Notifications

Let your customers know when their group is changed. For example, you can inform clients that they have been recently 'moved' to the 'VIP customers' group and from now on they are provided with a 10% discount on any products in your store.

Review Reminder Emails

Specify the time period after the purchase when the review reminders should be sent. Equip an email template with a direct link to the corresponding review block and enrich your product pages with priceless customer-generated content.

Birthday Greetings

Provide customers with special presents and discounts in birthday greeting emails. Create nice-looking greeting card templates with attached coupons to show your attention to each client and build customer loyalty.

Newsletter Subscription Notifications

Send a welcome message with special discounts to newly-subscribed customers. Motivate them to return to your online store by providing special offers available only for newsletter subscribers.

Send Emails Automatically

Automatically generate and send any number of triggered emails, thus saving your time on other store management activities.

Set Up Email Schedule 

Flexible settings enable you to plan follow up email campaigns in advance and carefully schedule letter dispatch according to your requirements. E.g. use the 'Date' starting event to run a campaign dedicated to a specific holiday.

Integration With Discount Coupons

Draw customers attention to your products by automatically generating coupons for follow up emails. Simply specify the necessary rule for coupon sending and the module will create a unique promo code with the ability to indicate the coupon lifetime. It's also possible to make the coupon available only to the email recipient. Choose one of the available coupon types or use a shopping cart rule:

  • Percent of product price discount
  • Fixed amount discount
  • Fixed amount discount for the whole cart

Customize Email Templates

The extension offers a list of predefined email templates based on orders, wishlists and customer activity. You can easily edit any of the templates according to your specific needs changing their content and CSS.

Advanced Template Options

Use advanced template features to thoroughly fine-tune their display:

  • Use format manager to show currency, dates, price and time in the necessary format.
  • Use URL manager to automatically generate URLs corresponding to Magento requirements.

Create An Emails Blacklist

To prevent sending emails to unwanted or unsubscribed customers you can add their email addresses to a blacklist. This way you'll keep your email database clean and up-to-date and avoid being added to spam.

Preview Templates And Send Test Emails

To make sure that everything works correctly always preview templates and send test emails to the specified email address.

More Options:

  • Use Google Analytics to see and process important stats data
  • Moderate emails queue
  • View sent emails history
  • Specify email sender address
  • Let customers unsubscribe



|General Settings|

|Follow up rules|

|Email templates list|


User Guide:

| See how to configure the module step by step |


Our Support Policy:

  • Free lifetime updates;
  • 3 months of free support services included;
  • 25-days Marketplace Return Policy.

Technical Specifications

Back to top

Seller profile


Seller contact



Current Version


Magento platform compatibility

Open Source (CE): 2.3 (current), 2.4 (current), 2.1 (obsolete), 2.2 (obsolete)

Commerce on prem (EE): 2.3 (current), 2.4 (current), 2.1 (obsolete), 2.2 (obsolete)

Commerce on Cloud (ECE): 2.3 (current), 2.4 (current), 2.2 (obsolete)


Stable Build


19 February, 2021


Extensions, Marketing, Email Marketing

Supported Browsers

Chrome, Firefox, Opera, Safari, Edge, IE

Quality Report

Back to top

Installation & Varnish Tests


Coding Standard


Plagiarism Check


Malware Check


Marketing Review


Manual Testing


All tests were conducted on the latest versions of Magento that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

Back to top


  • Compatible with Open Source (CE) : 2.3 2.4
  • Compatible with Commerce on prem (EE) : 2.3 2.4
  • Compatible with Commerce on Cloud (ECE) : 2.3 2.4
  • Stability: Stable Build
  • Description:

    Version 1.2.12
    1.2.12 - Feb 16, 2021:
    Compatibility: the compatibility with Magento 2.4 was added


  • Compatible with Open Source (CE) : 2.2 2.3
  • Compatible with Commerce on prem (EE) : 2.2 2.3
  • Compatible with Commerce on Cloud (ECE) : 2.2 2.3
  • Stability: Stable Build
  • Description:

    Version 1.2.10
    1.2.10 - Jun 12, 2020:
    Improvement: code was refactored according to Magento Marketplace standards
    1.2.8 - Apr 13, 2020:
    Improvement: we updated images for default email templates of the extension
    1.2.7 - Jan 14, 2020:
    Fix: we solved the problem with sending emails to multiple recipients
    1.2.5 - Mar 27, 2019:
    New: the ability to manage all existing cron tasks on a Cron Tasks List grid in the backend was added. Run cron tasks and generate their schedule by clicking the ‘Run Cron’ button. Also, delete tasks in bulk, use filtering and sorting options when it is needed
    1.2.4 - Dec 17, 2018:
    New: ability to automatically remove sent emails from history implemented.
    1.2.3 - Nov 19, 2018:
    Compatibility: the compatibility with Magento 2.2.5+ was improved


  • Compatible with Open Source (CE) : 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    - the extension now incorporates 6 themed email templates for every Start Event ready to use
    - introducing 2 new product list designs: 'table_modern' and 'list_modern'


  • Compatible with Open Source (CE) : 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    – The Birthday Offset setting is added to send Birthday emails before the birth date.


  • Compatible with Open Source (CE) : 2.1 2.2
  • Compatible with Commerce on prem (EE) : 2.1 2.2
  • Stability: Stable Build
  • Description:

    – The Birthday Offset setting is added to send Birthday emails before the birth date.


  • Compatible with Open Source (CE) : 2.1
  • Compatible with Commerce on prem (EE) : 2.1
  • Stability: Stable Build
  • Description:

    v1.0.1 - Code refactoring


  • Compatible with Open Source (CE) : 2.1
  • Compatible with Commerce on prem (EE) : 2.1
  • Stability: Stable Build
  • Description:

    v1.0.1 - Code refactoring


  • Compatible with Open Source (CE) : 2.1
  • Stability: Stable Build
  • Description:

    Version 1.0.0


Back to top

The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Contact Vendor

Q & A

Back to top


Back to top