Follow Up Email

Follow Up Email

by Amasty
Premier Extensions Partner
Compatible With: Community 1.4,, 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.9.1, 1.9.2, 1.9.3 Enterprise 1.10, 1.11, 1.11.1, 1.12, 1.13, 1.13.1, 1.14, 1.14.1, 1.14.2, 1.14.3,,,,

Tech Specifications

Current Version:
Stable Build
25 February, 2018
Extensions, Sales, Pricing & Promotions


 Follow Up Email from Amasty lets you set up an impressive list of marketing emails triggered by customer activity or inactivity.

Other Extensions by Amasty


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One of the most efficient ways to increase sales productivity is to continue selling to existing customers via follow-up emails. With the extension, you can create an unlimited number of rules to send follow-up emails to particular customers for encouraging certain activities. It's possible to choose the triggering event:

  • When an order is created, shipped, invoiced, completed, or canceled

  • When a customer is inactive for a definite time period, or a customer has changed the group, subscribed to the newsletter, had a birthday, or registered

  • When a product was added to the wishlist, a wishlist was shared, a product from the wishlist is on sale, or a product from a wishlist is back in stock

  • When a specific date comes

 For each of the triggers, there is a list of canceling events to choose from. They can be used to make sure your customers receive only relevant emails. For example, if the customer hasn't returned to your store for 28 days, and on the 29th day he or she came back and placed an order, the 30 days inactivity winback email won’t be sent if you chose the appropriate cancel event.


Additional email dispatch options

More settings are available to make the follow-up emails more targeted:

  • Choose if to send the emails to those who didn’t subscribe to your newsletter

  • Select the needed customer groups

  • Select the stores

  • Specify sender details

  • Set the schedule of sending. It is possible to send the email several times

  • For order related follow-ups, there’s an additional condition tab

  • Use Google Analytics tracking for your campaigns


Endorse recipients with coupons

Many types of follow up emails, such as winback emails or birthday emails, require a discount coupon provided for the customer. The extension allows you to do that. Choose the type of the discount, discount amount, or use a shopping cart rule to deliver a coupon in the particular email.


Testing before actual delivery

Use two options to test your emails before running a campaign. First of all, there’s a test dispatch button for each type of email. Secondly, there’s a general safe mode available, in which no emails are sent to real customers.


Full control over campaigns

To have full control over your follow-up campaigns, use the separate log of emails, where you can see the list of emails with coupons and cancellations reasons. There’s a possibility to export the whole log into a CSV file.


Additional features

  • Specify if you want the coupon to be valid only for the email recipient

  • Automatic email log cleanup is available

  • Import the list of blacklist emails whose owners shouldn’t receive any emails at all times


Advanced Customer Segments functionality included

As a bonus, the second extension will be installed along with Follow Up Emails to extend targeting opportunities even more. The additional Advanced Customer Segments module adds customer segmentation functionality to the rule configuration so that you can create your own customer segments and use them when configuring your follow-up emails campaign audiences.



See the list of rules for sending follow-up campaigns

See the list of customer segments

See the settings example for the winback email


User Guide 

|Please take a look at a User guide


Our support policy

  • Free lifetime updates
  • Support services included
  • Moneyback guarantee

Release Notes

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  • Compatible with CE: 1.4 1.4.2 1.5 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Compatible with EE: 1.10 1.11 1.11.1 1.12 1.13 1.13.1 1.14 1.14.1 1.14.2 1.14.3
  • Stability: Stable Build
  • Description:

    – New: added a Birthday Offset setting to send Birthday emails before the birth date;
    – New: now a coupon expiration date can be added to the email;
    – The performance was improved.


  • Compatible with CE: 1.4 1.4.2 1.5 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:



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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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