A/B Testing

A/B Testing

by Amasty
Premier Extensions Partner


Magento Platform
Open Source (CE)
1.4,, 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.9.1, 1.9.2, 1.9.3

Tech Specifications

Current Version:
Stable Build
12 August, 2019
Extensions, Content & Customizations, Personalization & Experience Management


Run numerous split and multivariate tests based on different product parameters. Test page design elements and gather data to improve your product pages accordingly.

Other Extensions by Amasty


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With this A/B Testing extension, you can run split and multivariate tests for particular products or product groups right from your Magento admin panel. Our tool allows you to run as many experiments as you need at a time.

A/B Testing it is also possible to specify which actions will be considered as a conversion. In handy reports, you'll get reliable real-time information about page visits, conversions and conversion rate changes. All gathered data you'll be able to use for design and content optimization. Thus, you can improve your store usability and boost conversions without effort.



Run Numerous Experiments At One Time 

This A/B testing tool enables to run as many experiments at a time and manage them all easily. On the ‘Tests’ grid you can find the following information:

  • Experiment name
  • Date of creation
  • Status (paused, running, setup)
  • Total experiment visits
  • Total Conversions


Create Numerous Page Variations

Test different variations of the attribute to find the best one. Specify the original attribute data (variation 1) and the variants of the attribute (up to 10 variations).


Test Various Attributes

Select any product attribute to create an experiment. You can test either one attribute change in one experiment or launch a multivariate experiment and test a few attributes' changes at once. Moreover, the extension doesn't require creating duplicate product pages with test variations. All you need is just to choose all necessary attributes and they'll be randomly shown to customers on your product page.


Test Product Page Design

The module allows you to test a custom design and a page layout as well. It means that you can create a number of different page variants with custom design and layout to find out which of them works better for your store.


Specify Your Goal 

Choose which customer action will be considered as conversion. The A/B testing extension offers 4 goals to set:

  • Product purchased
  • Product Added to Cart
  • Product Added to Wishlist
  • Page Visited


Custom CSS Override

Choose custom CSS attribute from the attributes list to override default website styles. With this option, you can easily test page elements like:

  • Buttons position, size, and color;
  • Various font changes;
  • Custom fields and tabs position etc.


Tests For Specific & Multiple Products

Test certain changes for one specific product. After a test is completed, the tool helps you to replace the data on the product page with the winner variation in one click. If you need to test the same attribute for different products, you don't need to run multiple experiments. Simply select all necessary products when setting an experiment and choose a necessary attribute.


'Smart' Demonstration Of Variations

The A/B testing extension starts analyzing gathered data once the experiment is launched. When there is enough data to estimate partial results, the module shows the winning variation more often than the variations with lower results. Thus, it helps store owners to increase conversions even before the test is completed.


Manage Experiment Duration Easily

Stop your experiment either manually or with the AutoComplete option: specify the minimal conversion rate change that will trigger the experiment completion.


Learn The Results In Reports

Once you’ve run the experiment, you can see its real-time results in the 'Reports' tab. The module displays:

  • Variation
  • Experiment visits
  • Conversions
  • Conversion Rate

To track the change of conversion rates against the original variant is possible in 4 days after the experiment launch.



A/B tests grid| Create a new split test


Our Support Policy:

  • Free lifetime updates
  • Support services included
  • 25 Day Refund Policy

Release Notes

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  • Compatible with Open Source (CE) : 1.4 1.4.2 1.5 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:



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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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