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Customers Segmentation

by Amasty
Adobe Silver Technology Partner
First year:
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TOTAL DUE TODAY:

Overview

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With the Customer Segmentation extension for Magento 2, you will be able to sort customers by various criteria like date of birth, payment and shipping methods, sales amount, products added to cart, and many others. The module lets you create flexible segmentation rules to arrange registered clients and guest visitors in groups and run highly targeted marketing campaigns.

Apart from that, to keep all segmentation lists up-to-date, the module automatically updates them by cron according to your custom schedule.

 

Features

Create Segmentation Lists Based On:

  • Customer data;
  • Shopping cart data;
  • Order information;
  • Shipping address;
  • Billing address;
  • Viewed products;
  • Products added to wishlists.

Segmentation Based On Customer Data

Divide registered customers into multiple groups using a great variety of parameters. With the Affiliate module for Magento 2, you can create an unlimited number of rules based on:

  • Website;
  • Customer group;
  • Gender;
  • First/middle and last name;
  • Days from the last visit/registration;
  • Days before a birthday;
  • Customer email and many others.

Order Based Segmentation

Create rules based on multiple order parameters. E.g. Segment clients who purchased items with specific product attributes amounting to a particular sum. The rules can be based on:

  • The number of days after first/last completed order;
  • Payment and shipping methods;
  • The number of purchased items (or the number of orders) with specific attributes;
  • Total sales amount and average order value.

Segmentation Based On Shopping Cart Data

Sort customers depending on the products they add to the cart. Create segments based on:

  • The number of days after cart creation;
  • The number of days after the last cart update;
  • Cart grand total;
  • The number of items added to the cart.

Product Based Segmentation

Sort registered clients by the number of viewed products as well as the number of products, added to wishlists. Apart from that, these rule types let you specify any additional product attributes for proper segmentation.

Segments Based On Shipping & Billing Addresses

The segment registered customers and walk-in visitors by their shipping and billing addresses. This type of segmentation will help you to create a rich database by country or city and target your campaigns depending on a customer location.

 

Advanced Options:

  • Segment quest visitors;
  • Update segmentation lists by cron according to specific schedule;
  • Manually update segmentation lists at any time;
  • Use flexible conditions and condition combinations;
  • Export segmentation lists to CSV or XML files.

 

Demo:

|Take a look at a Customer Segments List| 

 

User Guide:

|Take a look at the detailed extension user guide|

 

Our Support Policy:

  • 3 months of free support for Cloud editions;
  • Support Service subscription also may be purchased separately. Please contact vendor for details;
  • 25-days Marketplace Return Policy.

Technical Specifications

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Seller profile

Amasty

Seller contact

E-mail

Current Version

1.2.4

Adobe Commerce platform compatibility

Adobe Commerce (cloud): 2.4 (current)

Adobe Commerce (on-prem): 2.4 (current)

Magento Open Source: 2.4 (current)

Type

Stable Build

Updated

27 October, 2023

Categories

Extensions, Marketing, Marketing Automation

Quality Report

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Installation & Varnish Tests

Passed

Coding Standard

Passed

Plagiarism Check

Passed

Malware Check

Passed

Marketing Review

Passed

Manual Testing

Passed

All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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1.2.4:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    Version 1.2.4
    1.2.4 - Aug 31, 2022
    Fix we resolved the problem that occurred when using cart-related conditions
    1.2.3 - Aug 15, 2022
    Compatibility now the extension is compatible with Magento 2.4.5
    Improvement we optimized the indexers to improve the performance
    Fix we fixed the issue with the Day Before Birthday condition
    1.2.2 - Apr 18, 2022
    Compatibility now the extension is fully compatible with Magento 2.4.4, 2.4.3-p2, 2.3.7-p3
    1.2.1 - Mar 01, 2022
    Compatibility now the extension is compatible with Magento 2.4.4
    1.2.0 - Dec 22, 2021
    New we added a new condition for you to set up segments with customers who used coupons
    Compatibility now you can use the extension with Amasty Affiliate to segment customers who used custom affiliate codes
    Fix we fixed the issue with the ‘total quantity’ order condition when a common condition was used as a child condition
    1.1.17 - Nov 18, 2021
    Fix we fixed the issue with matching customers by stores
    1.1.16 - Sep 21, 2021
    Fix we resolved the problem that occurred when using the ‘Days Before Birthday’ condition
    Fix we fixed the error with failed segments indexing when matching customers without address by address condition
    1.1.15 - May 31, 2021
    Fix we resolved the problem occurred when reindexing via cron in case prefixes for tables are used in the database

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

Contact Vendor

Q & A

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Reviews

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