Who Bought This Also Bought

Who Bought This Also Bought

Compatible With: Community, 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9 Enterprise 1.12, 1.13, 1.13.1, 1.14

Tech Specifications

Current Version:
Stable Build
12 July, 2017
Extensions, Content & Customizations, Rich Media


Get your customers to buy more by exposing them to a set of additional products.

Other Extensions by Aheadworks

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The extension requires the following FREE special service extension be installed in order to function properly: AW_All. Please make sure to install them BEFORE the main package. Read documentation.

Recommendation software plays on the human tendency to be influenced by what others have done. You can influence your customers to spend more on products easily by leveraging the simplicity and power of Aheadworks Who Bought This Also Bought extension. Not only does such contextual display of additional content make your store more intelligent, it gives your customers a genuine idea of other products that might be useful to them. And when they are in the mood to buy, a glimpse of related popular products is all they need to shell out more money.

If your store has more than a few products, it is imperative that you automate recommendation of related products. The Who Bought This Also Bought extension for Magento helps you do just that by intelligently capturing customer intent and behavior as they add products in to their shopping basket. This vital intelligence is then processed to form the highly targeted set of related items to display for customers who are contemplating similar purchases.

Enrich your store pages and cross-sell more effectively. See below to find out why this product can make such a huge difference to your sales.

Note: the Who Bought This Also Bought extension displays all the product types in its block. However, only Simple and Virtual products can be added to cart from the extension's block. Items of other types can only be added from the corresponding product pages.


  • Flexible configuration of products displaying;
  • Show products from one category only;
  • Specify whether items will be taken from the current category only or from the whole store;
  • Number of products to display;
  • Define how many products will be displayed in the Who Bought This Also Bought block;
  • Choose order statuses for processing;
  • Define which status (or statuses) the products should have to be displayed in the block.

Powerful intelligence to maximize cross-selling

The extension ensures that items with the highest rate of cross selling are recommended; items that are purchased occasionally are not randomly displayed, thus offering an error-free and perfect set of related products.

Fast extension cache

Ensures that your pages continue to load fast, not only contributing to a great user experience but also preventing any issues with search engines related to page load time.

Read documentation.

To experience the extension firsthand follow the links below:

Release Notes

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  • Compatible with CE: 1.4.2 1.5 1.6 1.6.1 1.7 1.8 1.8.1 1.9
  • Compatible with EE: 1.12 1.13 1.13.1 1.14
  • Stability: Stable Build
  • Description:

    + Compatibility with Automatic Related Products 2 by aheadWorks
    * Problem with the number of products displayed in the block when items from the same category could be shown only
    * 'Select all' link wasn’t hidden when all products were shown in the block


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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