Customer Segmentation



Magento Platform
Open Source (CE)
2.2, 2.3
Commerce using on prem (EE)
2.2, 2.3
Extends Page Builder

Tech Specifications

Current Version:
Stable Build
12 August, 2019
Extensions, Marketing, Marketing Automation
License Type:


Enables segmentation of customers according to their purchase track records and personal details. In-built options for integration allows personalisation of customer experience on the store. 

Other Extensions by Aheadworks


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Customer Segmentation extension for Magento 2 enables effective segmentation of customers within your store. This is primarily a backend module to create segmentation rules which reflect real needs of customers, their buying behavior and degrees of bonding with brands, as well as various demographic and economic peculiarities. To condition the rules the extension explicitly uses customers’ data, even those of the unregistered, logged-out and guest shoppers. The unique algorithms track buyers’ sales histories, details of orders, addresses and other personal information which they leave on the store. The engine behind the algorithms makes data collection and retrieval fast and faultless, only easy reindexation required. Furthermore, store admins may enjoy the Validation of Customer Emails option to quickly check the correctness of the newly created rules; see the selection of customers who match the rules straight on the New/Edit Segment page; move segments to groups or export to CSV or XML.

Finally, there are a few powerful integration alternatives, which make segmentation meaningful: Cart Price Rules and native Magento Newsletter. Thus merchants are able to further personalise their marketing promos and campaigns. It only takes a little effort to assign them to particular customer segments on the relevant pages for settings.


Business Value

The extension fosters further personalisation of customer experience on your store!

  • Personalise marketing promos and campaigns
  • Encrease conversion rates and customer retention
  • Bring down customer churn and unsubscription rates
  • Allows merchants to focus more on clients and less on technical details


Feature Highlights

Fast Data Processing

Options to speed up reindexation: disabling rules, choosing store views, validating customers email.

Clear Data Organisation

Single list for registered and guest customers

Guest Customers Data Use

Tracking data of unregistered, logged-out and guest shoppers 

Ultimate Use Of Customer Details

Conditioning rules against sales history, order details, addresses and other personal information

Plausible Rules

Setting rules which reflect most demanded segmentation queries 

Impressive Range Of Conditions

Configuring rules with clear logic against a variety of meaningful parametres

Cart Price Rules Integration

Personalising promo campaigns by assigning them to particular customer segments

Native Magento Newsletter Integration

Targeting your newsletters to customers who represent the chosen segment

Export to CSV/XML

Saving your segments to PC for storage or further import 

Moving Segments to Groups

Relocating segments to groups, when the former increase in size and reflect explicit categories of customers



To experience the extension firsthand follow the links below:


Support Policy

Included technical support:

  • Magento Open Source (CE) version - 3 months of free technical support
  • Magento Commerce (EE) version - 12 months of free technical support 

Release Notes

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  • Compatible with Open Source (CE) : 2.2 2.3
  • Compatible with Commerce using on prem (EE) : 2.2 2.3
  • Stability: Stable Build
  • Description:

    Initial release.

    * Fixed issue when a discount is applied to Guest users' orders
    * SQL syntax error fixed
    * Fixed issues with 'Date of Birth', 'Created at..', 'Gender' conditions


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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