Follow Up Email

M1

The extension requires the following FREE special service extensions be installed in order to function properly: AW_All, AW_Core. Please make sure to install them BEFORE the main package. Read documentation.

The extension requires the following FREE special service extensions be installed in order to function properly: AW_All, AW_Core. Please make sure to install them BEFORE the main package. Read documentation.

Follow up email for Magento 1 is an effective implement for arranging targeted mailouts to selected customers on different occasions. The extension provides merchants with easy-to-configure functionality for creating targeted emails, assigning required conditions and time schedules, and tracking email performance. 

The Follow Up Email extension for Magento 1 allows you to notify customers about their abandoned carts and turn them back to finalize the purchases. The extension lets attaching coupon codes, customer related information, discounts, and special offers to emails. Attractive and informative emails created by the extension are certainly capable to generate mind-changing decisions and encourage customers to buy more actively.

Business Value 

Follow up email for Magento 1 is an entirely pro-business module as its main goal is to convert abandoned carts into accomplished purchases. More to that, the whole scope of the extension features can be defined as highly valuable for any merchant. The module is able to:

• Take advantage of abandoned carts making them a good occasion for mailing and offering attractive offers to customers;
• Generate more sales via targeted and highly individualized emails sent at the right time and to the right audience;
• Establish strong relationships between customers and merchants.

Feature Highlights

Highly-personalized email design and content

The provided functionality allows creating follow up emails in the way they meet definite marketing goals. Merchants can customize emails by adding images, discounts, links guiding to product pages, and other relevant information. 
Moreover, it’s possible to insert links to restore abandoned carts right from the follow-up emails. This trick can play the role of an additional trigger for customers to come back accomplish the purchase.

Segmentation as the way to increase relevance

The segmentation functionality implemented in the extension makes it possible to send relevant information to different customer groups. The email audience can be divided into groups according to various parameters: client/order status, actions, and others. 

Triggering rules

Abandoned cart email for Magento 1 suggests three predefined rules to trigger follow-ups: abandoned carts, review requests, and customer birthdays. Moreover, there is always space for customization that allows merchants to set their own rules according to their particular business needs.

Email performance evaluation

The extension allows measuring the performance of emails with the statistics covering click-through rates, the number of shopping cart recoveries and related conversions. Google Analytics tracking code assigned to abandoned baskets provides the statistics on their abandonment. Merchants are also able to track the customers who complete their orders following recovery links attached to follow-up emails. The performance of coupons inserted into emails is also provided by the extension.

On-the-go email management

Merchants can manage follow-up emails massively or assign particular actions to particular emails. The follow-ups can be differentiated by their statuses, schedules, and triggering events.

Detailed segmentation

With this module, merchants are able to follow customer groups differentiated by their activities. Additionally, the integration with Market Segmentation Suite by Aheadworks allows setting custom filtering rules to send emails to even more specific customer segments.

Automated related product suggestions

The integration of this module with Who Bought This Also Bought and Automated Related Products extensions by Aheadworks allows sending related product suggestions fast and promptly.

Demo

To experience the extension firsthand follow the links below:

• Backend

Read documentation.

Enhance Follow up email for Magento 1 extension with the following Aheadworks extensions:

• Custom SMTP for using custom mailing services for outgoing emails;
• Advanced Newsletter for sending follow-ups to subscribed customers.