by adaplo
Technology Partner General
Compatible With: Community 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.9.1, 1.9.2, 1.9.3

Tech Specifications

Current Version:
Stable Build
10 November, 2017
Extensions, Marketing, Marketing Automation
License Type:
MIT License (MIT)


The most powerful dynamic retargeting solution for Magento stores


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adaplo is an automated retargeting solution that helps you get more sales for your Magento store. Contrary to the industry focus on more complicated solutions, we designed adaplo so that its setup is as easy as “connect your store, set your budget, get more sales!”. Although adaplo is so easy to use, it creates the best retargeting campaigns by launching dynamic retargeting and expanding it to more audiences and ad types using proprietary technology. 

Although the extension is free, the service is not. The adaplo extension does not cover your adaplo Ad Spend. Please visit our Pricing Page for more information.

Request a demo now to start with adaplo.


How to start

adaplo extension works only for adaplo customers. In order to launch ads for your store, you must create an account with adaplo and then integrate your store.

1) Request a demo: A member of our Team will get on a 30’ call with you in order to understand your needs and propose how you can better start with adaplo.
2) Sign up for adaplo: Create your adaplo account, set your advertising budget and you are ready to go.
3) Install the extension: After you have your own adaplo account, you need to integrate your Magento store by installing the extension. After the successful integration, your ads will soon go live.


Said about us

“adaplo is retargeting on steroids! It consistently delivers incremental sales and gets us more than 10€ for every 1€ invested. Highly recommended!” - (

“We love adaplo because its Magento extension that automatically connects with your store with no need to perform advanced configurations. Even in the case of fully customized stores, their Customer Success Team helped us integrated seamlessly” - (Converge ICT, Magento Silver solutions partner)


Campaign types

adaplo is the most powerful dynamic retargeting solution because it launches 4 different dynamic retargeting campaign types to get more sales for your store.

  • Product dynamic retargeting: adaplo launches dynamic remarketing (on Google AdWords) and dynamic product ads (on Facebook) and continuously optimizes performance across platforms.
  • Category dynamic retargeting (adaplo exclusive): Product dynamic campaigns advertise specific products to store visitors that visited these products. Our newly launched “Category dynamic” campaigns advertise the whole category to store visitors that were interested in products from this category. Using this campaign type, we get up to +30% incremental qualified clicks to your store.
  • Retargeting to Facebook Page Likers: We expanded dynamic retargeting campaign types by setting up campaigns to target one audience that is close to your store but may not have visited in the last days. Adaplo targets your Facebook Page audience and advertises top-selling products, effectively increasing your retargeting audience.
  • Retargeting to past customers: Using our powerful Magento extension, adaplo automatically implements Audience onboarding on Facebook ads. New campaigns are launched to target your most valuable audience, your customers.


Additional benefits

1) Trusted networks
We believe that where you show your ads matters. By using third party ad networks you risk showing your ads next to sensitive content and this is not good for your brand. Therefore, adaplo uses only the 2 most trusted networks, Google AdWords and Facebook ads.

2) No data sharing
We believe that your data is your data and should never be used into a bidding algorithm used by your competitors. Therefore, we have no “co-op” or “data sharing” programs but rather optimize each store based on its individual performance.



We have worked hard to build a Magento extension that automatically integrates with your store so that you can launch your ads immediately and with no extra effort. If your Magento implementation is a standard one with no changes on Magento core or using a big number of custom extensions, our extension will work seamlessly.

We know, however, that many times you should implement numerous customizations to set up a Magento store that fits your needs. In this case, our Customer Success Team will help you integrate with no extra cost.




Is adaplo for every Magento store?

We believe that dynamic retargeting in 2017 is a must for all e-commerce stores and should be on the store launch checklist along things such as setup of email marketing and SEO basics. This is because these ad campaigns are the highest performing campaigns for every store.

One thing to note, however, is that because retargeting is showing ads to your specific audience, if your audience is small, you will not be getting many conversions. Based on our data, you will start getting meaningful conversions if you are getting more than 30.000 monthly visits.

I have already setup dynamic retargeting on Facebook. Why should I use adaplo?

Even when adaplo was launching only product dynamic ads, we have seen stores that have launched both AdWords and Facebook dynamic ads getting a +37% increase in ROAS by launching adaplo. Now, however, adaplo is launching different campaign types that get you even better results.

I have a multi-store Magento implementation for different country domains. Will adaplo work?

adaplo Magento extension will work in this case but you will need to create a different adaplo account for every different domain.

Release Notes

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  • Compatible with CE: 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    - Various fixes for the tracking snippet


  • Compatible with CE: 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    - Fix image url on the configurable product parent
    - Fix when the brand string is empty to returning the 'No Brand' string instead of empty string
    - Remove inactive categories from category_path in the CategoryFeed and Tracking

    - Add support for Configurable, Grouped, Bundle products
    - Add tracking code support for shipping price

    - Rename cron job name write_product_feed to adaplo_write_product_feed for more clarity with the custom schedulers
    - Remove customer_id from OrderFeed because it is not needed anymore


  • Compatible with CE: 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    - Fixed product url in product feed


  • Compatible with CE: 1.6 1.6.1 1.7 1.8 1.8.1 1.9 1.9.1 1.9.2 1.9.3
  • Stability: Stable Build
  • Description:

    - User can now add custom brand attribute for more accurate product tracking and feed this can be found in admin panel -> System -> Configuration -> Services -> Adaplo
    - Optimise tracking’s code performance.
    - Order feed now has the customer included
    - Fixed guest’s checkout tracking


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The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Q & A

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